A trademark is a recognizable sign used to distinguish the goods and services of one business entity from those of others.

General conditions for trademarks eligible for protection

A trademark will be protected when it satisfies the following conditions:

• Being a visible sign in the form of letters, words, drawings, or images, including holograms, or a combination thereof, represented in one or more colors.
• Being affixed on products, goods, services, or packaging.
• Being capable of distinguishing goods or services of the trademark owner from those of other traders and providing consumers with information of such goods and services.

Through abovementioned signs protected as trademarks, consumers are able to envision and associate with the goods and services quality, prestige, and superior characteristics.